Why Use a Realtor® TV Ad    
What is a REALTOR®
and why should I use one?
The Code of Ethics:
A Commitment to the Public

Only real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) can call themselves REALTORS®. All REALTORS® adhere to NAR's strict Code of Ethics, which is based on professionalism and protection of the public. That's why all real estate licensees are NOT the same.

Dedicated to serving America's property owners at both local and national levels, the NATIONAL ASSOCIATION OF REALTORS®, The Voice for Real Estate, is the largest professional association at over one million members strong. So, whether you're buying or selling a home, it pays to work with a REALTOR®. Look for the REALTOR® logo when choosing your real estate agent


The Code of Ethics of the NATIONAL ASSOCIATION OF REALTORS® is the promise to the public that when dealing with a real estate agent that is a REALTOR®, they can expect honest and ethical treatment in all transaction related matters. Only REALTORS® pledge to abide by the Association's Code of Ethics and only REALTORS® are held accountable for their ethical behavior.

Home Sellers Home Buyers

Sellers reported that an agent's reputation was the most important factor in their selection process.

Nearly three-fifths of sellers report that they would definitely use the same real estate agent again.

The top four home seller expectations of real estate agents are:
1) price my home competitively (22%);
2) find a buyer for my home (21%);
3) sell my home within a specific timeframe (19%);
4) help market my home to a potential buyer (19%).

88% of buyers would probably or definitely use their real estate agent again.

The benefit most buyers say they receive from their agent is help understanding the process.

88% of buyers were very satisfied with their agentís knowledge of the purchase process.

77% of home buyers used a real estate agent and/or broker to complete their transaction.